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oai:drum.lib.umd.edu:1903/25582016-03-29T06:56:23Zcom_1903_2270com_1903_8com_1903_2col_1903_2801col_1903_3

Norman, Kent L Rivadeneira Cortez, Anna Walkyria Digital Repository at the University of Maryland University of Maryland (College Park, Md.) Psychology 2005-08-03T14:51:04Z 2005-08-03T14:51:04Z 2005-05-03 http://hdl.handle.net/1903/2558 A condition under which both primacy and recency effects occur is demonstrated. Primacy and recency are observed in decisions among alternatives that do not have differentiating information. Decision makers, however, need to base their decisions on differentiating information; individuals search for information that may assist them in discriminating options. Only under the absence of such information order effects influence decisions. 1490053 bytes application/pdf en_US THE EFFECTS OF ORDER AND DIFFERENTIATING INFORMATION IN DECISION MAKING Thesis Psychology, Cognitive order effects decision making serial effects open.access